Origins & Development

Katchi Group was first established as Stroeer Malaysia in August 2007 and was officially launched in early 2008, as part of the Ströer Group’s foray into the emerging markets of Asia Pacific. 

The Ströer Group is one of the biggest international marketers of out-of-home media and street furniture. With their exceptional expertise in design and technology, Ströer is number 1 in Germany and ranked number 5 worldwide in this industry.

It is also funded by Oaktree Capital Management (OCM), a premier global investment manager with $82 billion in assets.

With Ströer Group’s recent restructuring exercise, it has now divested its shares in Stroeer Malaysia to OCM necessitating the name change to Katchi.  However, only our name has changed. Our commitment to maximizing benefits for our customers and quality of service to our partners remains. We continue to strive to be held up as the benchmark for quality and innovation.


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